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Social Media
Social Media Studies
Social Media Study 2026: Trends, Real Data and Formats That Work
What’s trending on social media in 2026? Dive into Metricool's 2026 Social Media Study, that analyzed over 1 million accounts, 39 million posts, across 10 platforms.
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Content Marketing
Social Media
Employee-Generated Content: Ideas, Implementation and Examples for Social Media
EGC is one of the biggest LinkedIn trends in 2025. Read on to learn why it is a vital component of a successful social media strategy. What Is Employee-Generated Content? EGC is any form of content, such as social media posts, blogs, videos, or photos, created by company employees that highlights their workplace, culture, or […]
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AI Marketing
Social Media
Social Media Copywriting – 16 Formulas + Examples More Copywriting Formulas
In social media, copywriting involves crafting compelling messages to inspire users to take specific actions. Learning how to write effective copy for social media can help you drive your target audience to like and follow your brand, and ultimately convert to customers.
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Social Media
Social Media Marketing Automation Tools
Social media automation tools help you save time and stay organized by handling repetitive tasks like posting, replying, and tracking analytics. With the right tools, you can focus on creating content and growing your audience without getting buried in daily management.
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MasterClass
Social Media
[MASTERCLASS] People Over Posts: Building Trust Through Personal Brands & EGC
Unpack the rise of employee-generated content (EGC), how to build your brand without feeling cringe, and how to use your online presence to open real-world doors—whether you’re growing inside a company or creating your own lane.
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MasterClass
Social Media
[WEBINAR] Crafting a Social Media Portfolio: Land Your Dream Role or Client
Ready to build a social media portfolio that actually gets you noticed? Join Metricool with experts Dayana Collazos Ibarra and Anniston Ward for a practical, inspiring webinar where you’ll learn how to showcase your skills, tell your story, and stand out—whether you’re aiming for your next in-house role or growing your freelance career.
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Social Media
Social Media Algorithms Explained: Why You See What You See
Do you ever wonder why you see what you see on social media? While most platforms make it easy to mindlessly scroll without thinking about it too much, some of us naturally ask deeper questions. If you think that there is an invisible, powerful force guiding every scroll, tap, and double-tap you make, this doesn’t […]
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Social Media
How to Succeed at Social Media Customer Service
Social media is where conversations happen in real time, and customers expect quick, thoughtful support. This article shows how to handle social customer care, tackle common challenges, and build stronger connections with your audience.
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Social Media
What is Gander Social? Canada’s New Homegrown Social Media Platform
Gander Social is looking to change how we connect online by prioritizing transparency, data protection, and local relevance. The platform is still in development, but early features are already focused on creating a healthier, more grounded digital space.
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Content Marketing
Social Media
Storytelling Marketing in Social Media
Storytelling on social media helps brands connect with audiences in meaningful ways. By sharing authentic stories, you can engage, inspire, and make your content memorable across any platform.
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Content Marketing
Social Media
Micro Content in Marketing: What It Is and How to Use It
Micro content is short, engaging content designed to grab attention quickly and keep your audience interested. From social posts and short videos to email lines and quick stats, read about how it helps drive traffic and interactions across all your channels.
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Content Marketing
Social Media
2026 Australia Social Media Manager Calendar
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2026 Australia calendar for social media managers!
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Social Media
Your 2026 UK Social Media Calendar: Seize Every Content Opportunity
Social media planning is a must for brands, creators, and entrepreneurs going into 2026. As competition in the social sphere continues to grow, consistency is what will set your account apart and increase the effectiveness of your content. This is where following a roadmap will make the difference. No more scrambling for last-minute ideas; you […]
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Social Media
2026 US Calendar for Social Media Managers
When it comes to planning social media content for the year, having a calendar at your disposal is crucial. Download Metricool's 2026 US social media calendar to have peace of mind when scheduling and planning.
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Content Marketing
Social Media
2026 Canada Calendar for Social Media Managers
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2026 Canada calendar for social media managers!
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Content Marketing
Social Media
2025 Canada Calendar for Social Media Managers
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2025 Canada calendar for social media managers!
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